Fashion-Strategizing Leadership in Sports

Anna Sergeevna Khvorostyanaya

A chapter in New Topics in Emerging Markets from IntechOpen

Abstract: Technology today plays a pivotal role in shaping societies, economies, and personal lives. The intersection of fashion and technology in the sports industry has led to innovations that enhance performance, safety, and style. The fashion industry as a vivid representation of the creative economy has limitless potential for meeting the major challenges of technological superiority in different industries. The sports industry has long been a championship of more than just a person's talent, but also the right strategy application to ensure victory. Technology transfer can be an effective tool for cooperation between the fashion and sports industries. This article proposes a strategic model for the creation of a technology transfer center adapted to the needs of sports. The basis of strategic conceptualization has become the strategy theory and methodology of strategizing developed by Foreign Member of the Russian Academy of Sciences (Life-time), Dr. Sc. (Econ.) Vladimir L. Kvint and fashion-strategizing process methodology. The methods of induction and deduction, synthesis and analysis were used in the study. Further research could be devoted to assessing the effectiveness of such center. The practical significance of the study is related to the solution's implementation possibility proposed by the author in science and technology policy.

Keywords: strategy; fashion-strategizing process; sports industry; fashion industry; technology transfer (search for similar items in EconPapers)
JEL-codes: O10 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:325494

DOI: 10.5772/intechopen.113202

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