The Development and Implementation of Marketing Information System Within Innovation: The Increasing of Innovative Performance

Ondrej Zizlavsky

A chapter in Entrepreneurship - Creativity and Innovative Business Models from IntechOpen

JEL-codes: L26 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:62967

DOI: 10.5772/35298

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