Marketing si comunicare pe internet/ Marketing and Communication on the Internet (Romanian Version), vol 1

Edited by Gabriela Grosseck

in Books of PR and Communication from Editura Lumen, Department of Economics

Abstract: The paper is structured in 8 chapters in which there are approached from general to particular specific issues, both theoretical and practical, of marketing communication in the online environment. A book which aims to investigate marketing communication on the Internet is based, from the very beginning, on three highly dynamic components: communication, marketing and the Internet. Yet, it is not the place to do an analysis of communication, the marketing or the Internet. No. pg. 490, B5 JIS format

Keywords: Marketing; internet; environment (search for similar items in EconPapers)
JEL-codes: A23 O31 Z11 (search for similar items in EconPapers)
Date: 2006
Edition: 1
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