Consumer Behavior during On-line Shopping

Carmen Nä‚stase (), Monica Suzana Bãžja () and Sanda Grigorie ()
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Carmen Nä‚stase: Faculty of Economics and Public Administration University Stefan cel Mare of Suceava
Monica Suzana Bãžja: Faculty of Economic Sciences, “Aurel Vlaicu†University Arad, Romania
Sanda Grigorie: Faculty of Economic Sciences, “Aurel Vlaicu†University Arad

Chapter 7 in The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges | May 10-11, 2018 | Stefan cel Mare University of Suceava, Romania, 2018, vol. 6, pp 57-67 from Editura Lumen

Abstract: The main objective of this study is to offer a theoretical and conceptual basis to illustrate the differences that exist in the consumer’s behavior, during the online and offline purchasing processes. Afterwards, we want to identify a few basic factors which influence the consumers’ decision on whether or not to buy from the respective online channel. Finally, we will show the managerial implications of the way in which, the online sellers can use this knowledge to improve their online stores, to make them more attractive and get more online customers.

Keywords: Marketing; purchase decision; e-commerce; consumer behavior (search for similar items in EconPapers)
JEL-codes: F2 F3 H7 O1 O3 (search for similar items in EconPapers)
Date: 2018
ISBN: 978-1-910129-18-0
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Persistent link: https://EconPapers.repec.org/RePEc:lum:prchap:06-07

DOI: 10.18662/lumproc.62

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