Reflection of Business Activities by Mass Media

Angela Albu (), Andrei Saftiuc () and Daniel Maftei ()
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Angela Albu: Stefan cel Mare University, Suceava, Romania
Andrei Saftiuc: Stefan cel Mare University, Suceava, Romania
Daniel Maftei: Stefan cel Mare University, Suceava, Romania

Chapter 11 in The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges | May 10-11, 2018 | Stefan cel Mare University of Suceava, Romania, 2018, vol. 6, pp 100-112 from Editura Lumen

Abstract: In the current era of globalization, most people in society depend on information and communication to stay connected with the world. Information is the key to an efficient market operation and thus plays an essential role in all aspects of business, commerce and industry. An efficient and rich information environment allows economic actors to make informed choices, provides channel businesses to reach existing and potential customers, and supports public-private dialogue, including enabling environmental reform strategies business. Media is a tool to transfer information, concepts and ideas to the public (readers, listeners, or viewers). This tool is important in disseminating information, making it possible to exchange communication and disseminate knowledge that is vital to societies and cultures. Nowadays, the media is becoming more and more widely applied in more and more areas, being connected to all media technologies, not only limited to personal relationships, but also to business, where it plays an important role. In this context, we developed a research regarding the reflection of business activity in written media from Suceava County in the first months on 2017. We compared the main two local newspapers with the aim to identify how they have communicated the same information from business area (local and international) to the audience. We found out that there are differences, sometimes significant, between the two newspapers, and on this bases, we made a portrait of each newspaper.

Keywords: Business environment; media; socio-economic information; finances and taxes information (search for similar items in EconPapers)
JEL-codes: F2 F3 H7 O1 O3 (search for similar items in EconPapers)
Date: 2018
ISBN: 978-1-910129-18-0
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Persistent link: https://EconPapers.repec.org/RePEc:lum:prchap:06-11

DOI: 10.18662/lumproc.66

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