Advertising and Promotion in Rural Tourism in Romania. A Content Analysis of Social Media Advertisement. Case Study

Răzvan Onu ()
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Răzvan Onu: Babes-Bolyai University, Doctoral School: Communication, Public Relations and Advertising, Cluj-Napoca, Romania

Chapter 22 in The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges | May 10-11, 2018 | Stefan cel Mare University of Suceava, Romania, 2018, vol. 6, pp 241-254 from Editura Lumen

Abstract: This paper describes a social media campaign, as a pre-launch stage, for an innovative tourism project, located in Romanian rural area. The process was started by creating social media profiles for the channels relevant to our target audience that we and our team are comfortable with (Facebook, Twitter, YouTube, LinkedIn, etc.). Depending on the type of campaign we’re running, some of these channels will be more relevant than others. Thinking about which networks our target audience is most likely to be active on and start building an online presence in the appropriate spaces. Social media is one of the best ways to spread the word about campaign in advertising and promotion. Once we’ve created the accounts we want to use, we were regularly rotating content, such as news, blog posts, images, videos or quotes. Consistently posting interesting, relevant content helped engaging with our followers and starting to build an online community. The content analysis can also identify and reach out to influencers in our space to help build awareness about teaser campaign and the innovative tourism product

Keywords: Advertising; promotion; social media; innovative rural tourism (search for similar items in EconPapers)
JEL-codes: F2 F3 H7 O1 O3 (search for similar items in EconPapers)
Date: 2018
ISBN: 978-1-910129-18-0
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Persistent link: https://EconPapers.repec.org/RePEc:lum:prchap:06-22

DOI: 10.18662/lumproc.77

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