Stage Arts Social Media Marketing - An Essential Measure to Ensure the Domain’s Future Evolution

Daniela Andreea Caraba ()
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Daniela Andreea Caraba: Phd Student, Doctoral School Of Comunications, Public Relations And Publicity, BabeÅŸ-Bolyai University, Cluj-Napoca

Chapter 37 in The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges | May 10-11, 2018 | Stefan cel Mare University of Suceava, Romania, 2018, vol. 6, pp 421-433 from Editura Lumen

Abstract: Stage arts marketing and artistic marketing are new and under development concepts. They appeared as a result of the need for development and modern approach in order for the artistic products to survive on a competitive and dynamic XXI century market. This paper aims at presenting and discussing one of the most practical measures that can be applied in order to ensure the domain’s future evolution: the social media marketing approach in order to create and attract new artistic market segments. The article includes a market research comparing stage arts attenders that were targeted in an online social media campaign with the attenders that came from offline different sources. The paper concludes with extracting a separate profile on the two categories, the differences and similarities between them and, most importantly, observations and opportunities to be considered in future researches.

Keywords: Social media; communication; stage arts marketing; online campaign; target audience (search for similar items in EconPapers)
JEL-codes: F2 F3 H7 O1 O3 (search for similar items in EconPapers)
Date: 2018
ISBN: 978-1-910129-18-0
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Persistent link: https://EconPapers.repec.org/RePEc:lum:prchap:06-37

DOI: 10.18662/lumproc.92

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