How Environmental Performance Influences SMEs’ Competitive Performance: A Case of Food Production Industry

Duangporn Puttawong () and Anusorn Kunanusorn ()
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Duangporn Puttawong: Rajamangala University of Technology Thanyaburi, Pratumthani, Thailand
Anusorn Kunanusorn: Rajamangala University of Technology Lanna, Chiang Mai, Thailand

Chapter 26 in International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020), 2020, vol. 14, pp 349-368 from Editura Lumen

Abstract: This research studies the effects of environmental performance, green corporate image, and corporate competitive performance on the food production industry in the Bangkok Metropolitan area. Using a multistage sampling method, 400 questionnaires were distributed by mail to SMEs in the food production industry with a response rate of 94.5 percent. Data was analyzed by structural equation modeling using the AMOS program to evaluate the significance of relationships between environmental performance, green corporate image, and corporate competitive performance. Environmental performance, an antecedent variable, was found to have a very moderate positive indirect effect on corporate competitive performance via green corporate image. Sixty-four percent of the variation in the dependent variable is explained by the antecedent variables, indicating significant mediating effects on marketing performance of SMEs in the food industry. Corporate competitive performance was found to be directly affected by corporate environmental performance, suggesting the industry would benefit from increased concern with environmental performance.

Keywords: Environmental Performance; Green Corporate Image; Corporate Competitive Performance; SMEs; Food Production Industry (search for similar items in EconPapers)
JEL-codes: F2 M1 M2 O1 O3 Q5 (search for similar items in EconPapers)
Date: 2020
ISBN: 978-1-910129-29-6
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Persistent link: https://EconPapers.repec.org/RePEc:lum:prchap:14-26

DOI: 10.18662/lumproc/ibmage2020/26

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