Integration of Generation Z in the Professional Environment

Iulia Manghiuc () and Ciprian Petrescu ()
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Iulia Manghiuc: “Valahia†University, Târgovişte, Doctoral School of Economics and Humanities, Management Field, Bucharest, Romania
Ciprian Petrescu: “Valahia†University, Târgovişte, Doctoral School of Economics and Humanities, Management Field, Bucharest, Romania

Chapter 30 in International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020), 2020, vol. 14, pp 414-425 from Editura Lumen

Abstract: This study highlights the assimilation of generation Z in the professional environment and its adaptation to the requirements of the organization it is part of. The candidates who have advanced knowledge in the field of technology are the target audience that will generate personalized education over time, but also interesting opportunities, who are growing in an environment relying only on technology and will be much more flexible in thinking and decision making, being those who grew up online. Born during the digital age, they will prefer an independent brand at the expense of a traditional / experienced brand. The intersection method used by combining the quantitative and qualitative approach will seek to identify the components of an effective professional integration system. The results obtained also highlight the fact that this process plays a key role in creating a convenient environment where the members of generation Z can explore their native creativity. The whole integration process will consist of a series of challenges that organizations will be facing in attracting and keeping the members of this generation, but also of methods used for its capitalization. The conclusions highlight the importance of this reference process for any member of Generation Z.

Keywords: integration; generation Z; professional environment; creativity; organization (search for similar items in EconPapers)
JEL-codes: F2 M1 M2 O1 O3 Q5 (search for similar items in EconPapers)
Date: 2020
ISBN: 978-1-910129-29-6
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Persistent link: https://EconPapers.repec.org/RePEc:lum:prchap:14-30

DOI: 10.18662/lumproc/ibmage2020/30

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