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Methods, Techniques and Sales Strategies

Cristina Gabriela Vasciuc (Săndulescu) (), Dumitru Săndulescu () and Otilia Crăciun (Radu) ()
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Cristina Gabriela Vasciuc (Săndulescu): Valahia University of Târgoviște, Romania
Dumitru Săndulescu: Valahia University of Târgoviște, Romania
Otilia Crăciun (Radu): Valahia University of Târgoviște, Romania

Chapter 48 in International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020), 2020, vol. 14, pp 661-669 from Editura Lumen

Abstract: The economic life implies the existence of the actors who have to satisfy their own needs, expectations, this presupposing the appearance of the choices that they must make from the multitude of products or services on the market. Since ancient times, the sale has been made for a better living, so Thales is the first wise, Solon the second founder of Athens and the mathematician Hippocrates, who were traders. Plato, the divine, sold oil, and Baruch Spinoza, philosopher, polished mirrors. Therefore, sales forces play an important role, which, through their strategies, can make a significant contribution to achieving the general and specific objectives. The art of selling tips the balance of success and failure, the relationship between the seller and the client, ending with win-win situation for both parties.

Keywords: Sales; goods production; organization; profit; strategies (search for similar items in EconPapers)
JEL-codes: F2 M1 M2 O1 O3 Q5 (search for similar items in EconPapers)
Date: 2020
ISBN: 978-1-910129-29-6
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Persistent link: https://EconPapers.repec.org/RePEc:lum:prchap:14-48

DOI: 10.18662/lumproc/ibmage2020/48

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