Integrated Strategic Communication in Romanian Organizations

Florin Mesaros () and Irina Antoaneta Tanasescu ()
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Florin Mesaros: PhD student, "Valahia" University of Targoviste, Doctoral School of Economics and Humanities, Targoviste, Romania
Irina Antoaneta Tanasescu: Associate Professor, "Valahia" University of Targoviste, Romania

Chapter 18 in 2nd International Conference Global Ethics - Key of Sustainability (GEKoS), 2021, vol. 15, pp 208-217 from Editura Lumen

Abstract: The strategic communication goes beyond the area of public relations and focuses mainly on strategies that create, develop, and control the success of an organization. Strategic communication also includes traditional practices of institutionalized organizational communication to use the messages much more easily when interacting with internal and external stakeholders. Wishing to find a better strategy to programme any internal or external communication, the organizations develop different kinds of strategic plans meant to support the management process, starting with the mission and vision statement and ending with the evaluation of achieved goals. The following example - Integrated Strategic Communication (ISC)- shows the ways the integrated strategic communication can be reached in Romanian organizations.

Keywords: communication; integration; stakeholder; organization; strategy (search for similar items in EconPapers)
JEL-codes: A1 M1 M2 M5 O1 O4 O5 (search for similar items in EconPapers)
Date: 2021
ISBN: 978-1-910129-30-2
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Persistent link: https://EconPapers.repec.org/RePEc:lum:prchap:15-18

DOI: 10.18662/lumproc/gekos2021/18

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