Entrepreneurial Coaching in Search of Impact

Renaud Redien-Collot () and Miruna Radu ()
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Renaud Redien-Collot: Novancia Business School, Paris, France
Miruna Radu: Audencia School of Management, Nantes, France

Chapter 2012-09 in European Entrepreneurship in the Globalizing Economy: Preparation of New Generation of Entrepreneurs and Business Leaders. Proceedings of the International Conference, 3 – 6 June 2012, Sozopol, Bulgaria, 2014, pp 191-224 from Bulgarian Association for Management Development and Entrepreneurship

Abstract: Entrepreneurial coaching and mentoring dyads are purposeful interpersonal relationships. Securing and improving the start-up and early phase development processes require matching communicational strategies with business support objectives and situations. We did five-year field research in a business incubator and a mentoring institute in the Paris area. We identified the interpersonal communicational strategies that coaches and mentors use in order to influence the entrepreneurs’ attitudes and behaviours. These strategies are categorized as persuasion, engagement, criticism, and provocation. We then assessed the impact of these communicational strategies at the individual (commitment, compliance, resistance) and enterprise levels (business launching, fundraising, business profitability).

Keywords: Entrepreneurial coaching; interpersonal communication; entrepreneurial motivation; young business performance (search for similar items in EconPapers)
Date: 2014
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