Respect for Cultural Differences as a Competitive Strategy of Hungarian SMEs Doing Business with Austrians

Júlia Szőke ()
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Júlia Szőke: Kautz Gyula Faculty of Economics, Széchenyi István University, Győr, Hungary

Chapter 2013-05 in The European Entrepreneurship: How Entrepreneurs (Should) Act in Global Business Environment. Proceedings of the Fifth International Conference, 9 – 11 September 2013, Albena, Bulgaria, 2014, pp 100-110 from Bulgarian Association for Management Development and Entrepreneurship

Abstract: The paper assumes that culture significantly influences the strategic planning of SMEs having international business relations. Therefore the paper analyses how culture can affect international business relations and it illustrates how the respect for cultural differences can be of strategic importance. After introducing the theoretical background, the paper focuses on Hungarian SMEs operating in West-Transdanubian region and having business relation with Austrians. Therefore the paper introduces the findings of a quantitative research of a PhD research. The aim of the paper is to confirm the assumption and draw some conclusions.

Keywords: cultural differences; competitive strategy; Hungarian SME (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:mdv:cpchap:y:2013:5

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