Design, Designers and Business Success

Miroslav Pivoda ()
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Miroslav Pivoda: Innovation Consulting Brno, Czech Republic

Chapter 2014-02 in Entrepreneurial/Managerial Innovative Strategies and Behaviour in Global Multicultural Environment. Proceedings of the Sixth International Conference, 9 – 12 September 2014, Nessebar, Bulgaria, 2015, pp 37-64 from Bulgarian Association for Management Development and Entrepreneurship

Abstract: Selected anecdotal evidence illustrates the hard data findings of World Economic Forum: Competitiveness of the Czech economy in EU decreased. The statistical data fail to highlight specific innovative industries, particularly in design. This study provides a case analysis of the Delong electron microscope. It is not proposed that this case is representative. Several analytical frameworks were applied on the given business case. One observation from the case: If customers are not eager for the most advanced products (and in parallel, “the customer is always right”), the market economy cannot represent the fastest way to a bright future which visionaries depict and designers initiate.

Keywords: innovation; design; designers; market position; competitiveness (search for similar items in EconPapers)
Date: 2015
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