Specificity of the Corporate Culture of Bulgarian Small and Medium Enterprises

Yanica Dimitrova ()

Chapter 2014-04 in Entrepreneurial/Managerial Innovative Strategies and Behaviour in Global Multicultural Environment. Proceedings of the Sixth International Conference, 9 – 12 September 2014, Nessebar, Bulgaria, 2015, pp 85-106 from Bulgarian Association for Management Development and Entrepreneurship

Abstract: The aim of this study is to present the specificity of corporate culture, adapted to the specificities of SMEs in Bulgaria. The actuality is derived from the fact that traditionally the corporate culture is considered as a construct inherent mainly to large companies. Modern trends in business are connected with the creation and implementation of good practices, associated with the features of corporate culture construct and from micro, small and medium companies, which is a result of the adoption of best practices from the owners/ managers of SMEs by examples of big companies. The study focuses on the awareness of managers of the companies (the role of the managers is crucial and it requires the use of the term “corporate culture”) of the positive impact that a corporate culture has on the overall competitive performance of companies. Or how to implement internal organizational communication and their direct connection with employee motivation to achieve the objectives of the company in line with the mission and the deliberate practices applied to maintain the corporate image in the public space. In the result of empirical research is clear and explicit two major trends – the desire to adopt and implement best practices determined by the personality of the owner/ manager of SMEs, and the direct connection to the above mentioned elements directly related to the corporate culture and the size of the surveyed companies. Presented is a case study on Bulgarian real small company to illustrate the findings of the empirical study.

Keywords: corporate culture; performance; internal communication; external communication; corporate image; motivation (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://conference.bamde.org/RePEc/mdv/cpchap/2014-04.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mdv:cpchap:y:2014:4

Access Statistics for this chapter

More chapters in Conference Proceedings Chapters from Bulgarian Association for Management Development and Entrepreneurship
Bibliographic data for series maintained by Kostadin Kolarov ().