Characteristics of Motivation and Entrepreneurship’s Perception for Female Participants in a Business Incubator

Diana-Maria Cismaru (), Valeriu Frunzaru and Raluca-Silvia Ciochină
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Diana-Maria Cismaru: National University of Political Studies and Public Administration, College of Communication and Public Relations, Bucharest, Romania
Valeriu Frunzaru: National University of Political Studies and Public Administration, College of Communication and Public Relations, Bucharest, Romania
Raluca-Silvia Ciochină: National University of Political Studies and Public Administration, College of Communication and Public Relations, Bucharest, Romania

Chapter 2018-04 in Youth and Women Entrepreneurship in Challenging International (Global) Business Environment. Proceedings of the Ninth International Conference, 11 – 14 June 2018, Lighthouse Golf and SPA Resort, Black Sea, Bulgaria, 2019, pp 80-94 from Bulgarian Association for Management Development and Entrepreneurship

Abstract: This paper intends to explore the characteristics of motivation to start a business and also the perceptions of various aspects of entrepreneurship in case of female participants in a business incubator which was active during 2012-2013 in a project funded by structural European funds. The aim of the business incubator was to stimulate and support the launching and the development of start-ups for more than 500 from the 900 participants included in entrepreneurship courses. The methodology is based on secondary analysis by using participants’ applications (short essays) on the e-learning platform of the project. The qualitative analysis of 500 applications explores the motivation of female entrepreneurs and the perception of various aspects: the entrepreneurial self-efficacy, the profile of a successful entrepreneur, and success/failure factors while developing a start-up. The personality characteristics mostly mentioned were creativity/innovativeness, determination, responsibility, need for achievement. The motivation declared by participants was extrinsic and intrinsic, with a greater proportion of the extrinsic factors (financial gain and independence). In regard to the barriers perceived for entrepreneurial action, the objective barriers were the most intense (lack of funds for investment), while also subjective factors as fear of failure, lack of confidence and experience were mentioned.

Keywords: motivation; perception; entrepreneurship; success factors (search for similar items in EconPapers)
Date: 2019
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