Employers' Perception of Knowledge and Competencies of College Level Graduates

Marina Vodopivec and Doris Gomezelj Omerzel

A chapter in From Research to Entrepreneur Practice, 2015, pp 35-50 from University of Primorska, Faculty of Management Koper

Abstract: The article discusses the importance of measuring employers’ expectations and satisfaction with education. The study covers the area of tertiary education, specifically college level education, specifically programs business secretary and economist. From marketing theory perspective, employers are treated as customers and in this light we also studied their expectations (and hence satisfaction) with the knowledge and competences that graduates they employ obtained in the process of part-time education at CLE. The research results are presented as an example of determining the employers’ expectations regarding knowledge and competences, and as guidelines for schools as to what in their process of education conforms to these expectations and what doesn’t. For schools, the information thereby obtained is important because they help to develop the curriculum and at the same time enable swift action on those knowledge areas and competences where it is needed.

Keywords: satisfaction; knowledge; competencies; education; education as services (search for similar items in EconPapers)
Date: 2015
ISBN: 978-961-266-189-2
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Persistent link: https://EconPapers.repec.org/RePEc:mgt:irpp15:35-50

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