E-commerce, Digital Native Young Customers and Web Risks

Augusto Sebastio
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Augusto Sebastio: University of Bari, Italy

from University of Primorska, Faculty of Management Koper

Abstract: In the past, the world wide web was considered as a very short experience. Today it is a strong part of our life, it is in a digital world. This public space could be dangerous especially for new i-generations, i.e. Digital Natives faster customers actively engaged with parents and institutions in fighting a new educational war.

Keywords: ecommerce; internet security; risks security seal; digital native; participation gap (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:mgt:micp10:247-257

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