Influence of Social Responsibility upon Competitiveness of Companies in Serbia

Gordana Radosavljevic and Katarina Borisavljevic
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Gordana Radosavljevic: University of Kragujevac, Serbia
Katarina Borisavljevic: University of Kragujevac, Serbia

from University of Primorska, Faculty of Management Koper

Abstract: The object of the paper is to analyze the influence of the concept of social responsibility upon competitiveness of companies in Serbia. For this purpose, an opinion poll was conducted concerning evaluation of the importance of socially responsible behavior of companies for consumers in Serbia, based on a representative sample as the results presented in the paper will show.

Keywords: social responsibility; competitiveness; business; development (search for similar items in EconPapers)
Date: 2010
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http://www.fm-kp.si/zalozba/ISBN/978-961-266-097-0.pdf Conference Programme with Abstracts (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:mgt:micp10:531-546

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