Towards a Communication Model for a Virtual Organization

Silva Roncelli Vaupot, Tanja Rajkovic and Geni Arh
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Silva Roncelli Vaupot: Center of Excellence Polymer Materials and Technologies
Tanja Rajkovic: Center of Excellence Polymer Materials and Technologies
Geni Arh: Center of Excellence Polymer Materials and Technologies

from University of Primorska, Faculty of Management Koper

Abstract: The paper focuses on key elements of an internal organizational communication model for a newly established virtual research centre – Centre of Excellence Polymer Materials and Technologies – which is progressing towards a transition from a project based innovation network to a continuous one. The model was developed through an exploratory study using a case study approach supported by an internal survey. It is based on a communication strategy and defines two levels of communication, the first one being the horizontal level of management. The other level represents employees, co-founders and funder who are vertically linked to director at the management level.

Keywords: internal communication model; virtual innovation network; centre of excellence (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:mgt:micp11:891-908

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