How Social Networks, Digital Media and Digital Marketing Can Be Applied to the Promotion of Goods and Services in Business Companies in Order to Increase Sales

Pablo Ferreiros Bennett
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Pablo Ferreiros Bennett: FUNDESEM Business School, Spain

from University of Primorska, Faculty of Management Koper

Abstract: New technologies are highly important nowadays, not only in the complex world of business but also in the day-to-day life of modern societies. Major advances in communications have minimized the cost of making business transactions, and also the time required to do so. Accordingly, a model will be described that explains how new technologies affect different business-related aspects. In order to compare this model empirically, information had been gathered in the business context of Alicante, Spain, and a measuring tool has been developed and validated through 405 valid questionnaires. The statistical analysis was made using SPSS and EQS.

Keywords: Internet; ICTs; Business. (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:mgt:micp11:951-968

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