Role of NGOs in the Corporate Greening Process

Gabor Harangozo and Gyula Zilahy
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Gyula Zilahy: Corvinus University of Budapest, Hungary

from University of Primorska, Faculty of Management Koper

Abstract: This paper intends to give an overview on the role of the civil society in making companies more sustainable. Based on the stakeholder theory, corporate sustainability and environmental behaviour – such as all corporate decisions – is determined by the total of stakeholder expectations. Although NGOs usually do not belong to the most important stakeholders, indirecly they can play a key role in shaping corporate environmental activities. NGOs can follow different strategies in making corporate operation environmentally friendlier. The confrontative behaviour (changing externally) approach has longer tradition, however there is a bunch of arguments for the cooperative (partnership, changing internally) approach.

Keywords: sustainable development; environmental protection; corporation; NGO; stakeholder theory (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:mgt:micp12:571-590

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