Managing Relationships Value of Companies with Market Stakeholders – the Perspective of Flexibility in the Relationships

Estera Piwoni-Krzeszowska
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Estera Piwoni-Krzeszowska: University of Economics, Poland

from University of Primorska, Faculty of Management Koper

Abstract: The paper’s aim is the analysis of managing relationships from the perspective of the flexibility of the relationship’s creation between an enterprise and market stakeholders and the flexibility of the relationship’s creation impact on the performance of the company. The studies constitute the basis for developing the conceptual framework of the flexibility of the relationship’s creation between the enterprise and market stakeholders. The analysis also was served to identify research objectives. The further part of the paper describes the empirical verification of the set of assumptions using a quantitative study. Finally, the implications for further research in this area are indicated.

Keywords: relationship; flexibility; value; stakeholders; flexibility in the relationships; relationships value management; relationship’s creation (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:mgt:micp12:591-611

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