The Role of Destination Management as Cooperative Strategy in the Success of Small Touristic Enterprises

Ivett Pinke-Sziva

from University of Primorska, Faculty of Management Koper

Abstract: Destination management is a key issue of all overall model of destinations’ competitiveness, and seems to be a „panacea” in those countries, which introduces the tool-system in the near past, so as to support the small enterprises of destinations to keep up with keen competition (e.g. in Hungary). The main focus of the paper is to summarize the theoretical approaches to destination management, and give an overview of the result of two case studies from Hungary and Austria concerning to the role of destination management in the success of small touristic enterprises.

Keywords: destination management; cooperative strategies (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:mgt:micp12:925-936

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