Sales Management: Romanian Example

Florian Gyula Laszlo and Erica-Olga Brad
Additional contact information
Florian Gyula Laszlo: Partium Christian University of Oradea, Romania

from University of Primorska, Faculty of Management Koper

Abstract: Sales management programs are not effective by themselves, they must respond to the environment and in addition, they must be consistent with the purpose and marketing strategy of the form. At the same time, sales management plays a vital role in competitiveness of a firm, in terms of remaining, respectively consolidating it, in the market and achieving successful marketing strategy. This paperwork focuses on Romanian example, the sales management efficiency, the correlation between the three phases of the decision sale.

Keywords: firms strategy; sales management; management program (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.fm-kp.si/zalozba/ISBN/978-961-266-181-6/135.pdf full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mgt:micp15:383-388

Access Statistics for this chapter

More chapters in MIC 2015: Managing Sustainable Growth; Proceedings of the Joint International Conference, Portorož, Slovenia, 28–30 May 2015 from University of Primorska, Faculty of Management Koper Contact information at EDIRC.
Bibliographic data for series maintained by Alen Jezovnik ().