Choosing the best marketing strategies for highly specialized wholesale trade enterprises (chapter of dissertation)

Roman Sidorchuk ()
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Roman Sidorchuk: Milagro M

Chapter 1 in Building marketing strategies of the wholesale trade company" (On the example of the wholesale trade enterprises in the market of meat delicacy), 2004, vol. 1, pp 74-137 from Department of Marketing, Marketing MBA (RSconsult)

Abstract: On the basis of the existing methods of forming the company strategy consider the algorithm of the portfolio of the best marketing strategies of the wholesale trade company operating in the market of meat delicacies (highly specialized wholesale trade). To determine the best strategies for the corporate and functional levels using analysis of various matrices (BCG, GE, etc.). To select strategies at the level of tool use are key factors for success (KFS) in this industry. Choosing the best marketing strategies carried out by the example of wholesale trading company "Atlantikservis" acting in the market of meat delicacies.

Keywords: economics of wholesale trade; meat market; a wholesale meat market is a delicate; marketing strategy company; an example of creating a marketing strategy; key success factors; marketing in Russia; KFU; KFS (search for similar items in EconPapers)
JEL-codes: M1 M13 M3 (search for similar items in EconPapers)
Date: 2004
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