Global Electronic Commerce: Theory and Case Studies, vol 1

James Westland and Theodore H. K. Clark ()
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Theodore H. K. Clark: Hong Kong University of Science & Technology

in MIT Press Books from The MIT Press

Abstract: Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface. Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

JEL-codes: M0 O30 (search for similar items in EconPapers)
Date: 1999
Edition: 1
ISBN: 0-262-23205-7
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Citations: View citations in EconPapers (11)

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