Strategies for Electronic Commerce and the Internet, vol 1

Henry C. Lucas, Jr. ()
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Henry C. Lucas, Jr.: University of Maryland

in MIT Press Books from The MIT Press

Abstract: This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

Keywords: electronic commerce; the Internet; business strategies (search for similar items in EconPapers)
JEL-codes: L86 M1 (search for similar items in EconPapers)
Date: 2003
Edition: 1
ISBN: 0-262-62173-8
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