Measuring the Effects of Advertising: The Digital Frontier

Randall Lewis, Justin M. Rao and David Reiley ()

A chapter in Economic Analysis of the Digital Economy, 2015, pp 191-218 from National Bureau of Economic Research, Inc

JEL-codes: D47 L22 M37 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (32)

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Working Paper: Measuring the Effects of Advertising: The Digital Frontier (2013)
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