The Roles of Marketing, Product Quality, and Price Competition in the Growth and Composition of the U.S. Antiulcer Drug Industry

Ernst R. Berndt, Linda Bui, David H. Lucking-Reiley and Glen L. Urban

A chapter in The Economics of New Goods, 1996, pp 277-328 from National Bureau of Economic Research, Inc

JEL-codes: D43 L65 (search for similar items in EconPapers)
Date: 1996
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Citations: View citations in EconPapers (14)

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Working Paper: The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry (1994)
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