Networks, Markets, and the Pacific Rim: Studies in Strategy

Edited by W. Mark Fruin

in OUP Catalogue from Oxford University Press

Abstract: This volume explores the wide diversity in the kinds of networks that have been established between firms in Japan and the Pacific Rim. Editor W. Mark Fruin shows how networks in Japan and Korea are more prescribed and standardized than those found in the United States. For example, Toyota's satellite organizational system is more flexible, open-ended, and market-conforming than General Motors divisional organization. But less market-conforming networks can also arise. In China, for example, networks have arisen because of the unpredictable nature of markets. The contributors to this volume utilize new ideas and data to formulate an understanding of the importance of networks to the success of Asian firms. The book's postmodern approach--seeking not a single model but rather a variety of models of equally probable validity--makes it a unique resource for scholars and professionals in the field.

Date: 1999
ISBN: 9780195117202
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