When Firms Change Direction

Anne Sigismund Huff and James Oran Huff
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Anne Sigismund Huff: Universtiy of Colorado
James Oran Huff: University of Colorado

in OUP Catalogue from Oxford University Press

Abstract: The authors advance a new theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms.

Date: 2001
ISBN: 9780195136432
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