Strategy As Action: Competitive Dynamics and Competitive Advantage

Curtis M. Grimm, Hun Lee and Ken G. Smith
Additional contact information
Curtis M. Grimm: University of Maryland
Hun Lee: George Mason University
Ken G. Smith: University of Maryland

in OUP Catalogue from Oxford University Press

Abstract: Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

Date: 2005
ISBN: 9780195161441
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