The Advertising Effect: How to Change Behaviour

Adam Ferrier
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Adam Ferrier: Chief Strategy Officer, CumminsRoss

in OUP Catalogue from Oxford University Press

Abstract: Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Contributors to this volume - Jennifer Fleming is a senior producer and presenter at ABC Radio.

Date: 2014
ISBN: 9780195593921
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