Marketing Research: Concepts, practices, and cases

Sunanda Easwaran and Sharmila J. Singh

in OUP Catalogue from Oxford University Press

Abstract: Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.

Date: 2006
ISBN: 9780195676969
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