International Business: Global Competition From a European Perspective

Andrew Harrison, Ertugrul Dalkiran and Ena Elsey
Additional contact information
Andrew Harrison: School of Business and Management, University of Teesside
Ertugrul Dalkiran: School of Business and Management, University of Teesside
Ena Elsey: School of Business and Management, University of Teesside

in OUP Catalogue from Oxford University Press

Abstract: This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyse the political, economic, and legal aspects of the international business environment. Particular emphasis is placed on responses to developments in the world economy and on the increasing globalization of business activity. genuinely global coverage, covering all the major trading areas, the emerging economies, and developing nations. * extensive material on European issues , both within the EU and in Eastern Europe * teaching aids include case studies, study topics, group activities, and an ongoing research project. These features result in a thorough and practical guide to the subject, providing material for seminars, tutorials and workshops besides independent study.

Date: 2000
ISBN: 9780198782131
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