Accounting: A Smart Approach

Mary Carey, Cathy Knowles and Jane Towers-Clark
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Mary Carey: Senior Lecturer, Department of Accounting, Governance and Information Management, Oxford Brookes University
Cathy Knowles: Senior Lecturer, Department of Accounting, Governance and Information Management, Oxford Brookes University
Jane Towers-Clark: Programme Director, BSc in Applied Accounting, Oxford Brookes University

in OUP Catalogue from Oxford University Press

Abstract: Are you looking for a fresh, innovative approach to accounting that will engage your students and truly bring the subject to life? Then meet Sam Smart. In chapter one we meet Sam as he is setting up his own business and looking at the financial information needed when starting to trade. We then follow him through the textbook as the business grows to a multinational manufacturing and retailing company. We learn with Sam how to assess the success of his business, finance day to day activities, make pricing decisions, invest in product launches and new distribution channels, and control an expanding business. Developed specifically with non-specialist students in mind, and tested and reviewed by business students, this is the perfect textbook for your introductory accounting module. Covering all the core topics found on a typical introductory accounting module, this fully integrated case study will give students the confidence they need to successfully approach their course and exams. Combined with the wealth of additional examples and self-test exercises available, students will not only develop an appreciation of how accounting information allows a manager to make key business decisions, but they will also acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies. Through the provision of integrated PowerPoint slides, a comprehensive question pack and a detailed assessment guide, lecturers are provided with a comprehensive and reliable package of support, which is vital when teaching large student cohorts. An Online Resource Centre accompanies the textbook and includes: For Students: Additional questions and exercises (including questions covering higher level material) Flashcard glossary of key terms from the book For Lecturers: Fully integrated and customisable PowerPoint slides Question pack plus solutions Assessment guide

Date: 2011
ISBN: 9780199587414
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