Economics at your fingertips  

Becoming ‘White-Collar Beauties’ in Urban China

Liu Jieyu
Additional contact information
Liu Jieyu: SOAS University of London

Chapter Chapter 2 in Gender, Sexuality and Power in Chinese Companies, 2017, pp 11-31 from Palgrave Macmillan

Abstract: Abstract This chapter examines the social, economic and cultural processes that lead to the making of a ‘white-collar beauty’ identity in post-Mao China. It is revealed how the discourse is embedded in a framework infused with state and market neoliberal forces: young educated heterosexual women are constructed to embody nationalist and neoliberal desires to break from the past ideology attached to socialist factory workers so as to endorse the youth, intelligence, beauty and materiality that are valued by a market economy. This chapter proceeds with an introduction of the research setting and a personal account of my research experience, reflecting upon how fieldwork relations were mediated by my own as well as participants’ positionalities.

Keywords: Urban Woman; Child Generation; Sales Department; Private Interview; Sexualized Femininity (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations: Track citations by RSS feed

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This item can be ordered from

DOI: 10.1057/978-1-137-50575-0_2

Access Statistics for this chapter

More chapters in Gender, Development and Social Change from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Page updated 2022-05-16
Handle: RePEc:pal:gdechp:978-1-137-50575-0_2