Behavioral Nudges and Consumer Technology

Steve Wendel
Additional contact information
Steve Wendel: Morningstar

A chapter in Nudge Theory in Action, 2016, pp 95-123 from Palgrave Macmillan

Abstract: Abstract Almost without public notice, the last few years have seen the explosive growth of behavioral nudges applied to consumer products. Many of these new applications are clearly beneficial to consumers—in fact, consumers pin their hopes on these tools to help them where they have struggled to meet their own goals. Some, however, are clearly more problematic. In this chapter, we take a look at how private sector companies are applying behavioral interventions or “nudges” to consumer products, especially with digital technology.

Keywords: Private Sector; Behavioral Intervention; Consumer Product; Loss Aversion; Diabetes Prevention Program (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:paichp:978-3-319-31319-1_5

Ordering information: This item can be ordered from
http://www.palgrave.com/9783319313191

DOI: 10.1007/978-3-319-31319-1_5

Access Statistics for this chapter

More chapters in Palgrave Advances in Behavioral Economics from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().