Private-Sector Nudging: The Good, the Bad, and the Uncertain

Jodi Beggs

A chapter in Nudge Theory in Action, 2016, pp 125-158 from Palgrave Macmillan

Abstract: Abstract Government has a valuable role as the “nudger of last resort,” especially when nudges can’t or shouldn’t be limited to self-aware or paying customers or when nudges replace more expensive and/or distortionary subsidies and taxes. This role is not without responsibilities, however, namely, to maintain a fiduciary duty to the consumer’s long-term preferences rather than impart value judgments of what consumers’ long-term preferences should be and to give the market a chance to nudge in a helpful manner before taking over to “fix” the situation.

Keywords: Business Model; Credit Card; Private Firm; Loss Aversion; Behavioral Economic (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-31319-1_6

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