The Three Drivers: Connectivity, Data and Attention

Swati Bhatt
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Swati Bhatt: Princeton University

Chapter 2 in How Digital Communication Technology Shapes Markets, 2017, pp 17-27 from Palgrave Macmillan

Abstract: Abstract DCT has unleashed three powerful drivers: connectivity itself; the collection and parsing of voluminous data and a newly recognized resource bottleneck; and attention. These drivers present opportunities as well as challenges, which enable the network economy to innovate and develop. Connectivity generates transparency as information transfer is more efficient; data enables the creation of patterns and stories about individuals; and the trading of attention (or eyeballs) as a commodity, the central feature of advertising, reveals attention as the new scarce resource. Together, these forces propel a reconfiguration – unbundling and repackaging – of markets and products. Manifestation of DCT across markets is subtle and economic growth is uneven, sticking at the challenges in some sectors, but the race to adapt is enticing and we move forward.

Keywords: Connectivity; Data; Attention as a scarce resource; Social capital (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:pal:paiecp:978-3-319-47250-8_2

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DOI: 10.1007/978-3-319-47250-8_2

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