The On-Demand Economy and How We Live: Communication, Information, Media and Entertainment

Swati Bhatt
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Swati Bhatt: Princeton University

Chapter 5 in How Digital Communication Technology Shapes Markets, 2017, pp 71-104 from Palgrave Macmillan

Abstract: Abstract DCT has provided choices over content and the vehicle for consuming media content. Unbundling enables the authors of content, the sellers, to be separate from the distributors, or buyers, of their creations. This induces both sides to innovate in the creation, curation and dissemination process, as exemplified by user-generated content in social media and product reviews. Consumption of content is a choice between ownership of individual units in the content bundle; renting via streaming or temporary ownership and the traditional format of purchasing the entire bundle via download. The distinction, from a consumption point of view, between a product that is owned and a service that incurs a one-time fee has been dissolved – access is all that matters.

Keywords: Ownership versus access to content; Creation; distribution and delivery of content; Social media (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:pal:paiecp:978-3-319-47250-8_5

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DOI: 10.1007/978-3-319-47250-8_5

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