Electronic Markets

Edited by Craig Standing

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2009
ISBN: 978-0-230-27423-5
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Chapters in this book:

Ch 1 Online Retailing, Electronic Marketplaces and Electronic Collaboration

Craig Standing

Ch 2 Matching E-tailing Strategies to Customers’ Behaviour: Three Levels of Interaction

Bela Florenthal and Aviv Shoham

Ch 3 The Customer Perspective of E-Service Quality: An Empirical Study

Samar I. Swaid and Rolf T. Wigand

Ch 4 Consumer Value within a Click-and-Mortar Construct

Paul McElhone and Alison Yacyshyn

Ch 5 A Framework of Two Tiers to Enhance Trust in Recommender Systems

Avi Noy and Yuval Dan-Gur

Ch 6 Barriers to Electronic Clustering

Helen Cripps

Ch 7 Assessing the Value of Knowledge: A Knowledge Market Perspective

Amir Parssian and Craig Standing

Ch 8 The Relationship Between Electronic Marketplace Strategy and Structure

Craig Standing and Susan Standing

Ch 9 The Use and Perception of E-marketplaces: An Institutional Perspective

Craig Standing, Ian Sims and Susan Standing

Ch 10 Designing Community into an E-Marketplace

Rosemary Stockdale

Ch 11 The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME E-Commerce Adoption

Denise E. Gengatharen

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DOI: 10.1057/9780230274235

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