The Economy of Brands
Jan Lindemann
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2010
ISBN: 978-0-230-27501-0
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Chapters in this book:
- Introduction
- Jan Lindemann
- What is a Brand?
- Jan Lindemann
- The Value of Brands
- Jan Lindemann
- Assessing the Value of Brands
- Jan Lindemann
- Brand Equity: The Marketer’s View on Brand Value
- Jan Lindemann
- Financial Approaches to Valuing Brands
- Jan Lindemann
- Integrating Finance and Marketing: Economic Use Method
- Jan Lindemann
- Brand Valuation Best Practice Approach
- Jan Lindemann
- Brands on the Balance Sheet
- Jan Lindemann
- Brand Securitization
- Jan Lindemann
- Brand Value in Mergers and Acquisitions
- Jan Lindemann
- Brand Licensing
- Jan Lindemann
- The Brand Value Chain
- Jan Lindemann
- Return on Brand Investment
- Jan Lindemann
- Brands and the Stock Market
- Jan Lindemann
- Managing Brand Value
- Jan Lindemann
- Conclusion
- Jan Lindemann
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-27501-0
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DOI: 10.1057/9780230275010
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