Identifying Hidden Needs

Keith Goffin, Fred Lemke and Ursula Koners
Additional contact information
Keith Goffin: Cranfield School of Management
Fred Lemke: Alliant International University
Ursula Koners: Cranfield School of Management

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-29448-6
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Chapters in this book:

Ch 1 Introduction to Customers’ Hidden Needs

Keith Goffin, Fred Lemke and Ursula Koners

Ch 2 Surveys and Interviews

Keith Goffin, Fred Lemke and Ursula Koners

Ch 3 Focus Groups (And Variations)

Keith Goffin, Fred Lemke and Ursula Koners

Ch 4 Ethnographic Market Research

Keith Goffin, Fred Lemke and Ursula Koners

Ch 5 Example: Warehouse Equipment Research

Keith Goffin, Fred Lemke and Ursula Koners

Ch 6 Repertory Grid Technique

Keith Goffin, Fred Lemke and Ursula Koners

Ch 7 Involving the User

Keith Goffin, Fred Lemke and Ursula Koners

Ch 8 Conjoint Analysis

Keith Goffin, Fred Lemke and Ursula Koners

Ch 9 Combining the Techniques: Designing Breakthrough Products and Services

Keith Goffin, Fred Lemke and Ursula Koners

Ch 10 Creating a Culture Focused on Hidden Needs

Keith Goffin, Fred Lemke and Ursula Koners

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DOI: 10.1057/9780230294486

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