Integrated Brand Marketing and Measuring Returns

Edited by Philip J. Kitchen

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-29734-0
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 Integrated Brand Marketing and Measuring Returns

Philip J. Kitchen

Ch 2 Brand Valuation and IMC

Joanna Seddon

Ch 3 Marketing Communication Measurement in a Transformational Marketplace

Don E. Schultz

Ch 4 Marketing Mix Modelling and Return on Investment

Peter M. Cain

Ch 5 The Secret of Successful Integrated Communication: Integrated Teams and ROI

Kelly Walsh

Ch 6 Measuring Media Audiences and Using Media Research

Mark Balnaves

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-29734-0

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230297340

DOI: 10.1057/9780230297340

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().