The Corporate Brand

Nicholas Ind

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1997
ISBN: 978-0-230-37588-8
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Chapters in this book:

Ch 1 The Corporate Brand

Nicholas Ind

Ch 2 The Corporate Environment

Nicholas Ind

Ch 3 Corporate Strategy and the Corporate Brand

Nicholas Ind

Ch 4 Analysing the Corporate Brand

Nicholas Ind

Ch 5 Defining a Corporate Branding and Communications Strategy

Nicholas Ind

Ch 6 Employees and Communication

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Ch 7 Communicating with Financial Audiences

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Ch 8 Mergers, De-mergers and Strategic Alliances

Nicholas Ind

Ch 9 The Global Brand

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Ch 10 Managing the Corporate Brand

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Ch 11 Conclusion

Nicholas Ind

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-37588-8

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DOI: 10.1057/9780230375888

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