Creative Marketing

Ian Fillis and Ruth Rentschler

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2006
ISBN: 978-0-230-50233-8
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Chapters in this book:

Ch 1 An Introduction to Creative Marketing

Ian Fillis and Ruth Rentschler

Ch 2 The Emergence of Creative Marketing

Ian Fillis and Ruth Rentschler

Ch 3 Eureka! Creativity Research Then and Now

Ian Fillis and Ruth Rentschler

Ch 4 Artistic Biography as Insight into Creative Marketing

Ian Fillis and Ruth Rentschler

Ch 5 Creativity, Measurement and Myth

Ian Fillis and Ruth Rentschler

Ch 6 Entrepreneurship and the Creation of New Marketing Metaphors

Ian Fillis and Ruth Rentschler

Ch 7 A Plea for the Diaghilev Principle in Marketing

Ian Fillis and Ruth Rentschler

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-50233-8

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DOI: 10.1057/9780230502338

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