Asian Brand Strategy

Martin Roll ()

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2006
ISBN: 978-0-230-51306-8
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Chapters in this book:

Introduction

Martin Roll

Branding — The Driver of a Successful Business Strategy

Martin Roll

Transforming How We Understand Asian Cultures and Consumers

Martin Roll

Asian Country Branding

Martin Roll

Celebrity Branding in Asia

Martin Roll

Asian Brand Strategy

Martin Roll

Successful Asian Brand Cases

Martin Roll

Aspiring Asian Brand Cases

Martin Roll

10 Steps to Build an Asian Brand

Martin Roll

Asian Brands Toward 2020 — A New Confidence in the Boardroom

Martin Roll

Conclusion

Martin Roll

Future Chapters

Martin Roll

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-51306-8

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DOI: 10.1057/9780230513068

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