Brand Choice

Randolph J. Trappey and Arch G. Woodside

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2005
ISBN: 978-0-230-51420-1
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Chapters in this book:

Ch 1 Customer Thinking and Brand Choice

Randolph J. Trappey and Arch G. Woodside

Ch 2 Automatic-Unconscious Process Models of Primary Choice

Randolph J. Trappey and Arch G. Woodside

Ch 3 Customer Portfolio Analysis among Competing Retail Store Brands

Randolph J. Trappey and Arch G. Woodside

Ch 4 Automatic Thinking and Store Choices by Near and Distant Customers

Randolph J. Trappey and Arch G. Woodside

Ch 5 Modelling Bank Loyalty

Randolph J. Trappey and Arch G. Woodside

Ch 6 Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour

Randolph J. Trappey and Arch G. Woodside

Ch 7 The Role of Human Cognitive Ability (g) in Consumers’ Automatic and Strategic Processing of Brands

Randolph J. Trappey and Arch G. Woodside

Ch 8 Conclusions and Implications for Future Research and Marketing Strategy

Randolph J. Trappey and Arch G. Woodside

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DOI: 10.1057/9780230514201

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